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The Tool Kit Journal

The Power of Personalisation: Why Customised Corporate Gifts Leave a Lasting Impression

by Franck Jehanne

In today's highly competitive business landscape, building and maintaining strong relationships with clients, partners, and employees is more important than ever. Corporate gifts have long been a cornerstone of these relationships, offering a tangible way to express appreciation, foster connections, and promote brand visibility. However, as the gifting industry evolves, there is a growing trend towards personalisation that elevates the impact of these gifts even further.

Customised corporate gifts not only demonstrate a deep understanding of the recipient's needs and preferences but also create an emotional connection that leaves a lasting impression. In this article, we will delve into the power of personalisation, exploring the psychology behind it, the advantages it brings to the world of corporate gifting, and how you can incorporate it effectively into your business strategy.

Why Personalised Gifts?

When we receive a personalised gift, it makes us feel special and valued, as it reflects the giver's effort to tailor the present to our individuality. This personal touch can foster a sense of belonging, which is particularly important in the context of business relationships.

customised champagne cooler gift

A customised corporate gift can evoke positive emotions in the recipient, such as gratitude, appreciation, and happiness. These emotions, in turn, contribute to building strong relationships between the giver and the recipient, whether it is a client, partner, or employee. By forging an emotional bond, personalised gifts can lead to increased loyalty, trust, and satisfaction within business relationships.

The endowment effect also plays a significant role in the perceived value of gifts. This psychological phenomenon suggests that people tend to ascribe more value to objects they own or feel connected to compared to similar objects they don't possess. When a corporate gift is customised, the recipient is more likely to perceive it as valuable and meaningful, which further solidifies the positive impact of the gift. The combination of these psychological factors underscores the power of personalisation in leaving a lasting impression through corporate gifting.

The Advantages of Customised Corporate Gifts

Customised corporate gifts offer a range of advantages that extend beyond traditional, non-personalised gifts. They play a crucial role in strengthening relationships with clients and partners. When you present a personalised gift, it demonstrates that you have taken the time and effort to understand the recipient. This attention to detail not only differentiates your brand from competitors but also helps build trust and loyalty, as it reflects your commitment to cultivating a strong relationship with your clients and partners.

Personalised gifts make employees feel valued and appreciated, which is essential in creating a positive work environment. By fostering a sense of belonging and loyalty among employees, customised gifts can lead to increased engagement, motivation, and productivity.

Customised corporate gifts can also enhance brand visibility and recall. A memorable and unique gifting experience helps to make your brand stand out, leaving a lasting impression on the recipient, and it is more likely to be displayed in their home. It serves as a subtle yet effective form of advertising, which can encourage word-of-mouth marketing and drive brand awareness.

Tips for Effective Personalisation in Corporate Gifting

One of the key elements of successful personalisation is understanding the recipient. Do some research to learn about their hobbies, interests, or professional needs, and choose a gift that aligns with these aspects. This thoughtful approach will demonstrate your genuine care and appreciation for them.

Incorporate company branding in a subtle yet impactful manner. While it is important to include your company's logo or branding on the gift, avoid going overboard. The focus should be on personalization and making the recipient feel special rather than creating an overly promotional item. Aim for a balance between uniqueness and branding to ensure that the gift is both meaningful and memorable.

A simple way to enhance the personalisation of your corporate gift is by including a handwritten note or message. This small gesture can significantly elevate the perceived value of the gift, as it demonstrates your genuine appreciation and commitment to building a strong relationship with the recipient.

With the advancements in technology, there are now numerous ways to incorporate personalisation into corporate gifts. For example, you could create a custom video message, design a virtual reality experience, or offer an app subscription.

By following these tips, you can create company gifts that effectively tap into the power of personalisation and leave a lasting impression on your clients, partners, and employees.

Inspiring Examples of Customised Corporate Gifts

To spark creativity and provide some inspiration for your own customised corporate gifting strategy, let's explore a few examples of successful gifting campaigns and innovative ideas: 

  1. Custom artwork: Commissioning a local artist to create a unique piece of art based on the recipient's interests or company values can make for an unforgettable corporate gift. This thoughtful gesture showcases your appreciation for the individual while supporting local talent.
  2. Personalised wine or spirits: Gifting a high-quality bottle of wine or spirits with a custom label that incorporates the recipient's name, a special message, or company branding can make a lasting impression. This sophisticated gift is perfect for celebrating milestones or expressing gratitude.
  3. Elegant Champagne buckets: Champagne buckets can be a sophisticated gift option for celebrating milestones or expressing appreciation. Personalise the bucket with an engraved message, recipient's name, or company logo to create a luxurious and memorable gift.
  4. Custom tech accessories: With the increasing reliance on technology in today's business world, custom tech accessories such as phone cases, power banks, or wireless chargers can be both practical and memorable. These items can be customised with the recipient's name, initials, or company logo to create a unique and useful gift.
  5. Monogrammed office supplies: Offering high-quality, monogrammed office supplies such as leather-bound notebooks, pen sets, or desk organizers can be a thoughtful and practical gift for clients, partners, or employees. This personalized touch adds an element of luxury and sophistication to everyday office essentials.
  6. Personalized picnic blankets: A picnic blanket can serve as a unique and versatile corporate gift that reflects your company's commitment to promoting work-life balance and leisure activities. Consider custom embroidery, company logo integration, or custom patterns and designs to make the picnic blanket a truly special gift.
  7. Custom experiences: Designing a personalised experience, such as a virtual cooking class with a renowned chef or an exclusive online workshop, can create a memorable and lasting impression. These unique experiences cater to the recipient's interests and preferences while demonstrating your commitment to cultivating a strong relationship.
  8. Custom denim bags: Offering a customised denim bag can showcase your company's commitment to sustainability and fashion-forward thinking. Personalise the bag with the recipient's initials, a unique design, or company branding to create a stylish and eco-friendly corporate gift.

These examples highlight the diverse range of possibilities when it comes to unique corporate gifts. By thinking outside the box and considering the recipient's preferences and interests, you can create a truly memorable and impactful gift that strengthens relationships and leaves a lasting impression.

Best Practices for Implementing a Corporate Gifting Strategy

Establish a clear goal and budget for your gifting program

Determine the objectives you aim to achieve through your gifting efforts. This may include building client relationships, recognising employee achievements, or promoting your brand. Additionally, set a realistic budget for your gifting program, considering factors such as the number of recipients and the desired quality of gifts.

Collaborate with professional gift suppliers and designers

Partnering with experienced gift suppliers and designers can greatly enhance the quality and creativity of your corporate gifts. These professionals can provide valuable insights and recommendations on the best materials, personalisation techniques, and designs that align with your objectives and budget.

Plan your gifting timeline

Customised gifts often require more time and effort to create compared to off-the-shelf options. Ensure you plan your gifting timeline well in advance, taking into account the time needed for design, production, and delivery. This will help you avoid last-minute stress and ensure that your gifts arrive on time for the intended occasion.

Pay attention to packaging and presentation

The way your customised corporate gifts are packaged and presented can significantly impact the overall impression they make. Invest in high-quality packaging materials and consider incorporating personal touches, such as handwritten notes or custom gift tags, to enhance the perceived value of your gifts.

Regularly evaluate the impact and effectiveness of your gifting efforts

After implementing your customised corporate gifting strategy, it's important to evaluate its success in meeting your objectives. Collect feedback from recipients, track changes in client relationships or employee engagement, and assess the overall return on investment. Use this information to refine and improve your gifting strategy moving forward.

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About the Author

Franck Jehanne is the co-founder of British lifestyle brand, Heating & Plumbing London. After 10 years working for Cartier and other luxury brands from the Richemont group, he started his entrepreneurial journey in 2011, leading to the creation of the brand in 2017.

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